we consult + conduct revealing research, all online. EXPLORE
see beyond dry data, discover deep human desires. EXPLORE
creative methods unlock richer understanding. EXPLORE

Our Mission.

It’s rapidly transforming world. New normal, new complexities. Where’s culture shifting? How’s behaviour changing? What do people really want?

Handmade is a team of insights consultants offering untraditional market research. We help decode the changing human world, to unlock growth and innovation, together.

Everything’s delivered online, perfect for business today.

big picture thinking, razor sharp insight, tons of enthusiasm.

Aldo Braccio, Molson

The handmade difference

Richer human insights

Forget Focus Groups. We harness creative ethnographic methods to engage research participants as experts in their own lives. Expect deeper, more authentic insights.

Fresh insights, fast

Unlock understanding at the speed you need. Our agile model means we can move faster than your average market research co. Get further, faster.

In sync with the New Normal

We consult with your team via video call and run all research online. We’re ready to help your team decode the new normal. Let’s find new brand opportunites together.

challenging paradigms + uncovering powerful insights

P. Fletcher, Aviva

Our Services.

We find insights in the places that basic surveys and focus groups just can’t reach. Uncover people’s real motivations and barriers.
Take action, set brand strategy, shape an amazing customer experience.

Unlock brand innovation

People document their lives and loves, to reveal the gaps that brands can fill. See what your competitors are missing.

Agile Insights

We use digital depths and pop up online communities to reach the insights that focus groups never can. Smartphones open up a world of possibility. Fast to deploy, affordable across geographies, engaging and easy.

Reveal Hidden Motivations

We’re often unconscious of why we act the way we do. Simply asking people is pointless. We tap proven cognitive behavioral techniques that reveal the hidden drivers.

Customer Journey mapping

See your world the way your customers do. Unite stakeholders to spot the gaps and innovate together.

Brand + Customer Experience (cx) strategy

Create a provocative brand that resonates. Shape an experience that people love. Our clarity and know-how will set you up for success.

Video-Call Innovation Workshops

Taking action on insights can be a challenge. Our online workshops inspire around what matters. Spark ideas and land action plans that achieve impact fast.

Great insights, easy to work with and supportive

R. Hungerford, Hootsuite

The Team

Adam Collins

Adam’s global insights and strategy career spans 20 years. He has run the gamut of creative companies from A-Z : Ammirati Puris Lintas, Cossette, Leo Burnett, McCann, Sapient, TAXI, and Zulu Alpha Kilo.

His passion is creative qualitative research. Career highlights include a coast-to-coast bar-crawl interviewing beer drinkers for Molson, recreating Santa’s grotto to research xmas shopping and decoding Hogwartian fan culture for JK Rowling’s Pottermore. He has studied applied digital ethnography with UCL.

Adam’s work has been recognized through numerous awards including a CASSIE effectiveness award for best insight and multiple Gold Cannes Lions.


Majid Khoury

Majid Khoury is a sought-after market researcher with 30 years experience.  His specialism is demystifying data, finding the powerful truths in the numbers.

An MBA from Concordia means clients benefit from sharp business acumen as well as market research brilliance. Majid and Adam are a quantitative-qualitative dream team.  Collaborations include studies for UBC.

Sauder School of Business, Chatters Hair Salons + Retail, Tourism Yukon, BC Ministry of International Trade, Road Safety at Work and Vancouver Aquarium.

Many minds

Insights Experts on-demand.

Many minds form a richer picture. Eclectic expert viewpoints around your challenge uncovers the unexpected. Enter, our on-demand insights collective.

We bring in a range of smart minds  at the right time to enrich the process and the thinking.  Our co-creation insights network is lean and scaleable.

Max perspective, minimum investment, all made easy, curated by us.

Experience is everything.

Handmade is new on the scene, over 20 years in the making.
Over that time, founder Adam Collins has served up fresh insights for



Let’s Connect

Our Address

1085 Homer St Suite 500,
Vancouver, BC V6B 1J4

General enquires