Our Mission.

It’s a rapidly transforming world. New normal, new complexities. Where’s culture shifting? How’s behaviour changing? What do people really want? Market Research and Brand Insights matter.

Handmade is a team of insights consultants offering untraditional market research. We help decode the changing human world, to unlock growth and innovation, together.

Everything’s delivered online, perfect for business today.

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BIG PICTURE THINKING, RAZOR SHARP INSIGHT, TONS OF ENTHUSIASM.

Aldo Braccio, Molson

The Handmade Difference

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Get further, faster

Business moves fast. Call us today, get going tomorrow. Small team, big on speed.

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See what you’re missing

Most surveys scratch the surface. Our multi-angle model triangulates the truth, uncovering the unseen.

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Boost your budget

Our virtual consultancy is low overhead, high service. Get more for less v. typical research firms

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Projects personally led by award-winning consultant Adam Collins, 20+ yrs global experience 

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More clarity, more momentum

Great research drives change.  Boring reports don’t. Our clear, recommendations will unite your team.

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Ranked in top 10 in Canada

Ranked in the top 10 market research companies in Canada by Upcity. one of the very best in Vancouver

CHALLENGING PARADIGMS + UNCOVERING POWERFUL INSIGHTS

P. Fletcher, Aviva

Our Services.

We find insights in the places that basic surveys and focus groups just can’t reach. Uncover people’s real motivations and barriers.
Take action, set brand strategy, shape an amazing customer experience.

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Unlock brand innovation

People document their lives and loves, to reveal the gaps that brands can fill. See what your competitors are missing.

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Agile Insights

We use digital depths and pop up online communities to reach the insights that focus groups never can. Smartphones open up a world of possibility. Fast to deploy, affordable across geographies, engaging and easy.

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Reveal Hidden Motivations

We’re often unconscious of why we act the way we do. Simply asking people is pointless. We tap proven cognitive behavioral techniques that reveal the hidden drivers.

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Customer Journey mapping

See your world the way your customers do. Unite stakeholders to spot the gaps and innovate together.

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Brand + Customer Experience (cx) strategy

Create a provocative brand that resonates. Shape an experience that people love. Our clarity and know-how will set you up for success.

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Video-Call Innovation Workshops

Taking action on insights can be a challenge. Our online workshops inspire around what matters. Spark ideas and land action plans that achieve impact fast.

GREAT INSIGHTS, EASY TO WORK WITH AND SUPPORTIVE

R. Hungerford, Hootsuite

The Team

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Adam Collins

Adam’s global insights and strategy career spans 20 years. He has run the gamut of creative companies from A-Z : Ammirati Puris Lintas, Cossette, Leo Burnett, McCann, Sapient, TAXI, and Zulu Alpha Kilo.

His passion is creative qualitative research. Career highlights include a coast-to-coast bar-crawl interviewing beer drinkers for Molson, recreating Santa’s grotto to research xmas shopping and decoding Hogwartian fan culture for JK Rowling’s Pottermore. He has studied applied digital ethnography with UCL.

Adam’s work has been recognized through numerous awards including a CASSIE effectiveness award for best insight and multiple Gold Cannes Lions.

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Majid Khoury

Majid Khoury is a sought-after market researcher with 30 years experience.  His specialism is demystifying data, finding the powerful truths in the numbers.

An MBA from Concordia means clients benefit from sharp business acumen as well as market research brilliance. Majid and Adam are a quantitative-qualitative dream team.  Collaborations include studies for UBC.

Sauder School of Business, Chatters Hair Salons + Retail, Tourism Yukon, BC Ministry of International Trade, Road Safety at Work and Vancouver Aquarium.

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Terri Herbert

For over two decades, Terri has led human-technology research, transforming digital experiences at Asana, lululemon, Moo.com and Apply Digital. As co-founder of Handmade Insights + Strategy, she pushes the boundaries of participatory design and ethnographic research.

Blending service design, workflow analysis, and collaborative problem-solving, her work helps teams tackle complex challenges—from reimagining workplaces to redesigning cross-platform collaboration.

With an MSc in Human-Computer Interaction from UCL, Terri combines academic rigor with a practical focus, creating thoughtful, impactful solutions that work for people.

Experience Is Everything.

Handmade is over a decade young. Our team has enjoyed running research for the very best brands.

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Testimonials

Let’s Connect

Our Address

1085 Homer St Suite 500,
Vancouver, BC V6B 1J4

General Enquires

adam@handmadestrategy.com
 1-778-775-7119