Our Mission.

It’s a rapidly transforming world. New normal, new complexities. Where’s culture shifting? How’s behaviour changing? What do people really want? Market Research and Brand Insights matter.

Handmade is a team of insights consultants offering untraditional market research. We help decode the changing human world, to unlock growth and innovation, together.

Everything’s delivered online, perfect for business today.


Aldo Braccio, Molson

The Handmade Difference

Get further, faster

Business moves fast. Call us today, get going tomorrow. Small team, big on speed.

See what you’re missing

Most surveys scratch the surface. Our multi-angle model triangulates the truth, uncovering the unseen.

Boost your budget

Our virtual consultancy is low overhead, high service. Get more for less v. typical research firms

Projects personally led by award-winning consultant Adam Collins, 20+ yrs global experience 

More clarity, more momentum

Great research drives change.  Boring reports don’t. Our clear, recommendations will unite your team.

Ranked in top 10 in Canada

Ranked in the top 10 market research companies in Canada by Upcity. one of the very best in Vancouver


P. Fletcher, Aviva

Our Services.

We find insights in the places that basic surveys and focus groups just can’t reach. Uncover people’s real motivations and barriers.
Take action, set brand strategy, shape an amazing customer experience.

Unlock brand innovation

People document their lives and loves, to reveal the gaps that brands can fill. See what your competitors are missing.

Agile Insights

We use digital depths and pop up online communities to reach the insights that focus groups never can. Smartphones open up a world of possibility. Fast to deploy, affordable across geographies, engaging and easy.

Reveal Hidden Motivations

We’re often unconscious of why we act the way we do. Simply asking people is pointless. We tap proven cognitive behavioral techniques that reveal the hidden drivers.

Customer Journey mapping

See your world the way your customers do. Unite stakeholders to spot the gaps and innovate together.

Brand + Customer Experience (cx) strategy

Create a provocative brand that resonates. Shape an experience that people love. Our clarity and know-how will set you up for success.

Video-Call Innovation Workshops

Taking action on insights can be a challenge. Our online workshops inspire around what matters. Spark ideas and land action plans that achieve impact fast.


R. Hungerford, Hootsuite

The Team

Adam Collins

Adam’s global insights and strategy career spans 20 years. He has run the gamut of creative companies from A-Z : Ammirati Puris Lintas, Cossette, Leo Burnett, McCann, Sapient, TAXI, and Zulu Alpha Kilo.

His passion is creative qualitative research. Career highlights include a coast-to-coast bar-crawl interviewing beer drinkers for Molson, recreating Santa’s grotto to research xmas shopping and decoding Hogwartian fan culture for JK Rowling’s Pottermore. He has studied applied digital ethnography with UCL.

Adam’s work has been recognized through numerous awards including a CASSIE effectiveness award for best insight and multiple Gold Cannes Lions.

Majid Khoury

Majid Khoury is a sought-after market researcher with 30 years experience.  His specialism is demystifying data, finding the powerful truths in the numbers.

An MBA from Concordia means clients benefit from sharp business acumen as well as market research brilliance. Majid and Adam are a quantitative-qualitative dream team.  Collaborations include studies for UBC.

Sauder School of Business, Chatters Hair Salons + Retail, Tourism Yukon, BC Ministry of International Trade, Road Safety at Work and Vancouver Aquarium.

Many Minds

Insights Experts on-demand.

Many minds form a richer picture. Eclectic expert viewpoints around your challenge uncovers the unexpected. Enter, our on-demand insights collective.

We bring in a range of smart minds  at the right time to enrich the process and the thinking.  Our co-creation insights network is lean and scaleable.

Max perspective, minimum investment, all made easy, curated by us.

Experience Is Everything.

Handmade is new on the scene, over 20 years in the making.
Over that time, founder Adam Collins has served up fresh insights for


Let’s Connect

Our Address

1085 Homer St Suite 500,
Vancouver, BC V6B 1J4

General Enquires